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Agentic Commerce just moved from buzzword to reality. At Dreamforce 2025, Salesforce announced a partnership with OpenAI and Stripe to bring the Agentic Commerce Protocol (ACP) and Instant Checkout into Agentforce Commerce and ChatGPT. In this short article I explain what ACP is, how it connects Salesforce, Stripe and OpenAI, and what it means for the future of online stores and digital product teams.

Agentforce is Salesforce’s generative AI platform for creating autonomous agents across business domains. In B2C Commerce, it enables the development of a Guided Shopping Assistant that helps customers find products, manage orders, and receive contextual support directly within the storefront. This article outlines how to set up, integrate, and deploy such an agent using Agentforce.