Ecommerce Solution Architect

Salesforce B2C Commerce & Adobe Commerce (Magento)

Strategic and results-driven Technical Architect with 15+ years in digital commerce and 25+ years as a web technology enthusiast. I design scalable, composable and API-first solutions, with a strong focus on integrations and AI-enabled personalization.

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Madrid, Spain abenedi@gmail.com LinkedIn ↗

Selected projects

A few recognizable programs and brands I’ve contributed to across recent roles.

Certifications snapshot

Salesforce Certified AI Specialist
Salesforce Certified B2C Commerce Architect & B2C Solution Architect
Salesforce Certified Integration Architect & Data Architect
Commerce Cloud Einstein Accredited Professional
Headless | API First Accredited Professional
TOGAF-9 Foundation Certified
Professional Scrum Master I & Product Owner I

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Writing

I keep a tiny “SFCC pills” micro-blog with notes, release highlights, tips and opinions. The blog stays exactly as it is — this site just links to it.

Writing hub Visit blog ↗

Beyond work

Books — always learning something new.
Mountain biking — nature + movement.
Photography — capturing moments, one click at a time.