Ecommerce Solution Architect
Salesforce B2C Commerce & Adobe Commerce (Magento)
Strategic and results-driven Technical Architect with 15+ years in digital commerce and 25+ years as a web technology enthusiast. I design scalable, composable and API-first solutions, with a strong focus on integrations and AI-enabled personalization.
Selected projects
A few recognizable programs and brands I’ve contributed to across recent roles.
- VisionLab
- TOUS
- Affinity
- UNIR
- Loewe ↗
- Motor Verde (Repsol) ↗
- Facilitea (CaixaBank) ↗
- Hawkers ↗
- Totto ↗
- Kiwoko / IskayPet ↗
Certifications snapshot
- Salesforce Certified AI Specialist
- Salesforce Certified B2C Commerce Architect & B2C Solution Architect
- Salesforce Certified Integration Architect & Data Architect
- Commerce Cloud Einstein Accredited Professional
- Headless | API First Accredited Professional
- TOGAF-9 Foundation Certified
- Professional Scrum Master I & Product Owner I
Writing
I keep a tiny “SFCC pills” micro-blog with notes, release highlights, tips and opinions. The blog stays exactly as it is — this site just links to it.
Beyond work
- Books — always learning something new.
- Mountain biking — nature + movement.
- Photography — capturing moments, one click at a time.