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Salesforce B2B2C Commerce Introduction

What is Salesforce B2B2C commerce?.

With Salesforce's new B2B2C Commerce app, B2B businesses can easily open an online direct-to-consumer (D2C) storefront. By enabling business stakeholders to create their site with clicks rather than code, it streamlines the launch procedure.

The Customer 360 Platform (Salesforce Core), on which B2B2C Commerce is built natively, offers the following advantages:

  • Fast time to market
  • Intelligent experiences
  • Reliable platform
  • Partner ecosystem

B2B2C Features:

  • Experience Management
    • Basic SEO
    • Branding and theming
  • Product Discovery
    • Search
    • Einstein Recommendations
  • Catalog and merchandising
    • Shared B2B and B2B2C catalog
    • Product variants

The Salesforce Ecosystem allows B2B2C:

  • Enhanced productivity thanks to web standards
  • Transparent, open, and portable
  • Constructed to scale for businesses

B2B2C Commerce runs on the Lightning Web Stack which takes adventage of the following:

  • Saleforce Design System
  • Lightning Base Components
  • Lightning Web Components
  • Lightning Web Security
  • Lightning Data Service
  • Lightning Web Routine

Resources in order to expand your knowledge: