Aurelio Benedí

Curriculum

Ecommerce Solution Architect | Salesforce & Adobe Expert — Madrid, Spain.

abenedi@gmail.com +34 620 854 662 linkedin.com/in/aureliobenedi ↗ CV PDF ↗

Professional summary

Strategic and results-driven Technical Architect with extensive experience in designing, delivering, and optimizing complex Salesforce B2C Commerce and Adobe Commerce (Magento) solutions. Strong focus on composable, headless and API-first architectures, integrations and scalable design.

Core competencies

  • SFCC Architecture (SFRA, Headless, OCAPI/SCAPI)
  • Adobe Commerce (Magento)
  • Integration Architecture (ERP/CRM/Middleware/Events)
  • API-first & Composable Commerce
  • Performance & Scalability
  • AI Integration & Personalization
  • Agile Leadership (Scrum, SAFe)

Professional experience

WAM Global — Commerce Lead Architect (Jul 2025 – Present)

Leading enterprise-level eCommerce initiatives on Salesforce Commerce (B2C and B2B). Defining scalable, API-first solutions, mentoring technical teams, and aligning architectural strategy with business goals—while actively supporting pre-sales activities across both B2C and B2B programs.

Selected programs: Totto, Agentforce for Commerce, LLMS & WebMCP Cartridges.

SEIDOR — Commerce Lead Architect (Feb 2024 – Jun 2025)

Leading enterprise-level eCommerce projects leveraging Salesforce B2C Commerce and Adobe Commerce. Defining scalable solutions, mentoring technical teams, and aligning architectural strategy with business goals.

Selected programs: VisionLab, TOUS, Affinity, UNIR.

Capgemini — Ecommerce Technical Architect (Nov 2020 – Feb 2024)

Delivered composable commerce architectures for enterprise clients. Managed solution design, stakeholder engagement and technical governance.

Selected projects: Loewe ↗, Motor Verde (Repsol/CaixaBank), Facilitea (CaixaBank), MasOrange, TiendaAnimal

Minsait (Indra) — Ecommerce Technical Specialist (Dec 2019 – Nov 2020)

Implementations with emphasis on omnichannel integration; Salesforce Commerce projects including Hawkers, Totto, and the ONESAIT PSP cartridge (SFRA).

Kiwoko (Kipenzi Group / IskayPet) — Ecommerce Tech Lead (Jan 2019 – Dec 2019)

Directed platform evolution integrating Salesforce and Magento ecosystems to deliver a seamless customer experience.

Various companies — Analyst/Developer & Technical Lead (2000 – 2015)

Contributed to software engineering and system integration initiatives (Doctortrade, Mercantis, Ilex, Softmed).

Certifications

  • Salesforce Certified AI Specialist
  • Salesforce Certified B2C Commerce Architect
  • Salesforce Certified B2C Solution Architect
  • Salesforce Certified Integration Architect
  • Salesforce Certified Data Architect
  • Commerce Cloud Einstein Accredited Professional
  • Headless | API First Accredited Professional
  • Salesforce Certified B2C Commerce Developer
  • Adobe Certified Expert — Magento Commerce Developer
  • Adobe Certified Expert — Magento Business Practitioner
  • Enterprise Architecture TOGAF-9 Foundation Certified
  • Professional Scrum Master I
  • Professional Scrum Product Owner I
  • Project Management — European Institute of Leadership and Management

Verification links (general): Salesforce ↗ · Scrum.org ↗ . Credly ↗

Education

  • Degree in Primary Education (Magisterio) — Universidad Autónoma de Madrid
  • MBA in Digital Business Management — Universidad Autónoma de Madrid (2014–2015)
  • Engineer in Software Computer Sciences — UNED (3 years course)
  • Technician in Computer Applications Development — CAM (2 years course)
  • Salesforce Commerce Solution Architect Path — Trailhead by Salesforce

Languages

  • Spanish — Native
  • English — Upper-Intermediate (B2)