Aurelio Benedí

CTO / Magento Ecommerce Specialist

Aurelio Benedí

CTO / Ecommerce Specialist

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Hi, i'm Aurelio Benedí!

Chief Technology Officer / Ecommerce Specialist

I'm an enthusiast of web technologies with more than 19 years of experience.

Experienced Chief Technology Officer with a demonstrated history of working in the internet industry. Strong information technology professional skilled in E-Commerce, Magento, AWS and Agile Methodologies (SCRUM).


Full Name

Aurelio Benedí Matas


26 Aug 1972 - Madrid, Spain

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Technician in Computer Applications Development.

CAM (2 Years Course)

Technician in Computer Applications Development is a two-year course that teaches the skills required to write technical computer programs while developing problem-solving skills using a variety of computer languages.

Engineer in Software Computer Sciences.

UNED - Universidad Nacional a Distancia (3 Years Course)

Software Computer Science is a three years degree that studies and an application of engineering to the design, development, and maintenance of software.

Graduated in Teaching Education.

UAM - Universidad Autónoma de Madrid (3 Years Course)

Teaching Education is a three years degree that refers to the policies and procedures designed to equip prospective teachers with the knowledge, attitudes, behaviors and skills they require to perform their tasks effectively in the classroom, school and wider community.


Professional Scrum Master / Professional Scrum Product Owner

Professional Scrum Master certificate holders prove that they understand Scrum as described in the Scrum Guide and the concepts of applying Scrum. Professional Scrum Master holders have a consistent terminology and approach to Scrum.

A Professional Scrum Product Owner is responsible for maximizing the value of the product resulting from the work of the Development Team. This Role is a guarantee to maximize return on investment, optimize the total cost of ownership of products and systems, and the drivers for delivering value, while working as part of a self-organizing, cross-functional team within the Scrum framework.

Verify Certifications


Magento 2 Certified Solution Specialist
Magento 2 Certified Solution Specialists have demonstrated a thorough understanding of how to leverage Magento 2 functionality to satisfy ecommerce business goals according to best practices.

Magento 2 Certified Professional Developer
Magento 2 Certified Professional Developers have demonstrated a deep understanding of how to customize Magento 2 source code in accordance with Magento best practices.

Magento Certified Solution Specialist
Magento Solution Specialists who achieve this certification have demonstrated a thorough understanding of Magento's functionality to ecommerce business goals according to best practices.

Magento Certified Developer and Developer Plus
Developers who pass one of the exams can use the valued Magento Certified Developer credential in marketing their services. There are two exams in the Magento Certified Developer portfolio.

Magento Certified Frontend Developer
FrontEnd developers who achieve this certification have demonstrated a thorough understanding of Magento's theming components and the ability to modify the user interface according to best practices.

Verify Certifications

Analytics / AdWords (Search, Display, Mobile, Video, Shopping) / Mobile Sites / Digital Sales

The Google Analytics individual qualification exam covers basic and advanced Google Analytics concepts. This includes topics such as 1) planning and principles, 2) implementation and data collection, 3) configuration and administration, 4) conversion and attribution, 5) reports, metrics, and dimensions.

AdWords: Search, Display, Mobile, Video and Shopping
The AdWords exams cover basic and advanced advertising concepts, including campaign set up, management, and optimization in: Search, Display, Mobile, Video (YouTube) and Shopping

Mobile Sites
This exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing mobile websites.

Digital Sales
This exam covers basic concepts in online advertising and sales skills. It assesses the effectiveness of sales representatives to sell Google digital solutions to businesses.

Verify Certifications

SalesForce Learning Profile

Administer a Salesforce B2C Commerce Site
Set up users, transfer data, and manage instances to keep your ecommerce site running smoothly.

Apply a Salesforce B2C Commerce Functional Solution
Learn best practices for implementing a Salesforce B2C Commerce functional solution.

Build Your Ecommerce Site with Salesforce B2C Commerce
Showcase products, optimize search and navigation, and run campaigns that turn shoppers into loyal.

Develop for Salesforce B2C Commerce
Learn about the B2C Commerce developer tools you can use to create storefront application projects.

Build Your Practice as a Consulting Partner & Build Your Salesforce B2C Commerce Consulting Practice
Learn how your firm can make the most of a partnership with Salesforce and Build a successful consulting practice with B2C Commerce implementation projects.

Check my SalesForce Learning Profile

Work Experience

Kiwoko. Kipenzi Group

Product Owner / Ecommerce Tech Lead January 2019 - Current

Ecommerce Tech Lead at

Kipenzi is the leading, integrated pet care specialist in Spain and Portugal which operates a growing network of over 130 specialized pet stores, 75 veterinary clinics and 8 veterinary hospitals. Founded in 2007, Kipenzi is the market leader within its segment and currently employs over 1,300 people.

eCommbits Internet Business.

Chief Technology Officer and Technical Project Manager - August 2015 - December 2018

Edeas Group - Vector ITC Group

Fullstack Developer - March 2014 - July 2015

eCommerce Developments and Software Developed: CRM Sinertec, Software Callcenter, Interfaz APIs Google Analytics and Adwords, Captation Leads Webs for: Movistar, Orange, Ono, Jazztel, Vodafone y Canal+.

Some Lead Web Samples: , , ,

eCommerce Samples: , , ,


Developer Lead & Investor - Nov 2012 - March 2014

Invested and Developed a new technology for integrating eCommerce and Marketing into High Trafic Content-Webs. Web site:

Edeas Group.

Front-end and back Developer - Feb 2011 - Nov 2012

Software Developed: CRM Sinertec, Software Callcenter, Interfaz APIs Google Analytics and Adwords, Captation Leads Webs for: Movistar, Orange, Ono, Jazztel, Vodafone y Canal+.

Some Web Samples: , , , S.L.

Software Developer - March 2009 - Feb 2012

Buy and Sell Site of Second-Hand Goods (C2C and B2C). E-Commerce: Magento. Zend Framework. Web site:

Natural Logistics. Mercantis Group.

Developers Team Leader and Technical Project Manager - Jan 2008 - Feb 2009

Software Analytics and Development over LAMP Platform and Web 2.0 Philosophy. Web sites: and

Ilex Consulting, UTi Group. Logistic.

Back-end Developer - Jan 2006 - Jan 2008

Software Analytics and Development in Logistics Applications and Tracking System of EuroFighter 2000. Web sites:

SoftMed. Medical Software.

Web Developer - Aug 2000 - Dec 2005

Medical Web Software Development. Technologies: JAVA, PERL, PHP, XML, CSS, JAVASCRIPT, ORACLE, POSTGRESS, MYSQL. Web Site Samples: and


Professional Skills

  • 80% Complete
    Comunication 80%
  • 90% Complete
    Leadership 90%
  • 80% Complete
    Confidence 80%

Software Skills

  • 90% Complete
    Magento 90%
  • 80% Complete
    Prestashop 80%
  • 80% Complete
    SugarCRM 80%
  • 80% Complete
    Joomla 80%
  • 60% Complete
    Wordpress 60%

Code Skills

  • 90% Complete
    PHP 90%
  • 90% Complete
    Javascript 90%
  • 90% Complete
    PERL 90%
  • 70% Complete
    C 70%
  • 70% Complete
    JAVA 70%
  • 60% Complete
    MathLab 60%

DataBase Skills

  • 90% Complete
    MySQL 90%
  • 80% Complete
    Oracle 80%
  • 70% Complete
    PostgresSQL 70%

Frameworks Skills

  • 90% Complete
    CodeIgniter Framework 90%
  • 90% Complete
    Cake Framework 90%
  • 80% Complete
    Zend Framework 80%
  • 60% Complete
    Struts 2 - Spring 60%



Reading books gives you something new and different to enjoy. And there are so many diverse subjects that you can read about that you are learning something everytime that you read.

Mountain biking

Mountain biking is not only a great way to get in shape, but also is a way to see beautiful places and get in touch with nature.


I love the ability of capturing a moment as it happens with just a single 'click' of a button...


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Copenhague, 64. 28922 Alcorcón - Madrid - Spain


+34 620 854 662


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“Ideas are the beginning points of all fortunes”

Napoleon Hill